Scott TownsendScott got started on Twitter and social media two years ago to learn what it was all about, and was able to communicate and teach based off of all the information learned. He began building relationships with current and potential customers. It was all about networking and establishing a connection. Started with listening to what others tweeted about and grew into the ability to communicate in fun and interesting ways to reach, teach and keep people engaged. As United Linen’s marketing director, Scott’s emphasis on social media has been to add value to the products and services United Linen & Uniform Services offers.
Neal met his business partner, @bradfordshimp in a tweetchat, only to later form their online collaborative tool for small business which offers a library of resources and a team of guides built from the top professionals across the country. It all started from a simple tweet, an idea and it grew from there. Neal is a marketing zealot and entrepreneur who thinks outside the box, not off the shelf.
Kim got her start in social media in the 90's, before the term was coined. She was on Twitter within 2 months of its creation in 2006, experimented with how and why to use the service. When starting for America's Best Companies, she decided to try and find a different way to bring value to the table that wasn't the same thing everyone else did. She started with a total rebranding of self and company. What began as scattered ideas, is now organized, themed and growing in popularity.